Mobile experience – Shebul.com https://www.shebul.com Tue, 17 Feb 2026 09:17:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.shebul.com/wp-content/uploads/2024/01/cropped-siteicon-32x32.png Mobile experience – Shebul.com https://www.shebul.com 32 32 Currys App https://www.shebul.com/portfolio/currysapp/ Sun, 26 Dec 2021 02:23:32 +0000 https://impreza32.us-themes.com/?post_type=us_portfolio&p=82

Mobile experience

Overview
Currys wanted to build a native app experience but were unsure which platform to prioritise. They needed something simple, intuitive, transactional, and fast to deliver.
My Role
I created an end‑to‑end MVP within six weeks using my UXD process. I validated early concepts through testing and collaborated closely with developers to bring the designs to life before launch.
Result
I designed the full UX for both iOS and Android apps, delivering them in seven sprints ahead of Black Friday. The launch generated £1m in revenue within the first three days and achieved a 4.5 app store rating.

Research

During the discovery phase, I analysed Currys’ customer segmentation and carried out a competitor landscape review. This included examining competitor app reviews to identify opportunities to improve the new Currys apps. I also supported the business in selecting a native solution.

In the ideation phase, I sketched the entire app user journey on paper, exploring different states and interactions. From these sketches, I moved into detailed wireframes, shown below.

App store mode journey.
Barcode scanner journey.
Native and custom app patterns.
See full wireframes

iOS Designs

Using the Currys brand guidelines, I created the app designs with careful consideration of icons, typography, and components. Some screens needed to be redesigned due to technical limitations on each platform.

iOS key app pages
iOS storemode journey

Android Designs

I used as many native Android patterns as possible to speed up delivery and get the app to market quickly. Some patterns needed to be custom‑built to support specific experiences.

Android sorting tools
Android search pages

Testing

Once I had designed all the screens, I tested them to understand which layouts, copy, and interactions made the most sense to customers. Below you can see an example where I tested the FAB icon; customers found the filter icon on the right more intuitive.

android filter icon text

Full Designs

I designed the entire app for both iOS and Android, from the homepage through to the product details page. To save time and launch quickly, I redirected customers to the mobile web version of the basket and checkout with minimal disruption to the experience.

Full iOS and Android designs
See full designs

Prototype

I created prototypes and took them into lab testing with real Currys customers to identify pain points in the design. These issues were resolved before launch. Click the homepage screen below to explore the iOS journey.

Result

The apps were launched within seven sprints, just in time for Black Friday. Popular products included Apple AirPods, iPads, and PlayStation games.

£0
£1m revenue in 3 days

Three days after launch, the apps generated £1m in revenue, driven by their easy‑to‑use, frictionless design.

4.5
App store rating

Customers rated the new apps 4.5 stars, praising their fast load times and simple design.

0
Apps

Despite a tight deadline of 7 sprints and the upcoming Black Friday event, I successfully designed and launched both Android and iOS apps without issues.

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