IRIS-ONLINE
Our brief for this project was simplicity and ease of use. An e-commence
site which was launched before the Dot Com bubble bust it become hugely
successful due to its simply way of shopping online. The style of the
interface was based on the filing icon. the Identity for the company derived
from the eye. This was taking further and also become buttons for the
site.
The company has retained our original design because customers are used
to the navigation system and feel confident in buying products with our
simply easy to use shopping cart. Customers come back to the site again
and again we want them to shop with a site they are familiar with and
have used before.