DORLING KINDERSLEY - THE PENGUIN GROUP UK
We
helped Dorling Kindersley launch the book Animal online through various
e-marketing solutions. Each week we developed a taster page from the eight
sections of the book. Using DK's comprehensive database of photographs
we carefully chose the appropriate pictures to be displayed on the pages.
We wanted to create an impact so each page contained a dramatic picture.
On the fish section we choose the Puffer Fish. We used bite size text
in order for our users to get a quick read of the book.
We wanted
to keep the site fun because the target audience was aimed at people from
all age groups. Each button on the navigation system was made from the
animals skin such as feathers, scales etc. The Fish Button was made from
fish scales this created a personality for the site.
The Creative
Director asked us to make the Animal site adventurous when you go to the
site there are hidden places that can be clicked. Once clicked it will
reveal an online collectors card we design 18 cards in total and hid them
in the site. Once a user was able to collect all cards they were automatically
entered in a prize draw. We also designed a series of e-cards these also
helped to publicise and promote the book.
Top
|
